In this fast-paced digital world, being able to stand out from the crowd has never been more challenging. Consumers are bombarded by brands vying for their attention every day, which means having compelling and captivating copy is essential.
However, writing content that can help you convert leads into customers is tough. Not long ago, creating effective content simply required the use of relevant keywords and a call to action. Nowadays, though, businesses need to be regularly generating high-quality content that is as insightful as it is compelling.
So how do you write content that converts leads into customers? Here are our top tips to help you boost your sales:
- Target their emotions
Writing has always been about captivating the emotions of readers, and this is especially true when writing copy to convert. This doesn’t mean you need to make them feel sad or happy; instead, you should be encouraging them to desire your products.
That means highlighting the benefits that your products can bring to their life. Self-improvement is one of the most important aspects that customers are looking for. Ensuring you are showcasing what customers are missing by not buying your products will increase their desire and boost conversions.
- Add some urgency
To write truly effective content that converts, you need to incorporate a sense of urgency into your writing. Customers are driven by a fear of missing out, so adding things such as discounts for the first 100 people who sign up will help you to drive more leads and convert more consumers.
- Make it relevant
As content marketing becomes more important and space on consumer timelines becomes harder to reach, you need to ensure that your content is relevant to your readers. Simply posting blogs, sending newsletters, or posting on social media for the sake of it is no longer enough.
You need to ensure that everything you write and share with your leads is of interest to them. The content you write also needs to be clear and straightforward. Communicating clearly and being direct to the point will increase customer awareness and opinion of your brand. People don’t want to read volumes of thoughts; they want beneficial facts. A good way to approach your copy is to structure it:
- Introduction of the problem
- Information on how to help solve these issues
- How your products and services can help
- A clear and compelling Call To Action
- Add endorsements
With so much competition out there, consumers are looking for a brand that they can trust. While repeat customers will already be aware of your service, new customers might not be. Adding testimonials or endorsements from other customers, journalists, or influencers can clearly showcase the advantages of your brand.
When customers are able to see positive endorsements from other users, they are far more likely to see you as a legitimate business and trust your products.
- End with the right Call To Action
Finally, you want to end your content with a clear and compelling Call To Action. Adding an irrelevant CTA will only lead to customers questioning the validity of your previous copy. Make sure that your closing is relevant to the content you have previously written about, enticing the customer to either purchase your products or find out more about them.
Making sure your content is targeting your readers in all of the relevant touchpoints will help you to maximize your conversions and boost your sales. Looking for more tips to grow your business? Check out some more of our blog posts here.